It's example time!
>INSTRUCTIONAL DESIGN
First example: Signage. This example is a simple one, which I mentioned in a previous post. That is, a stop sign.
http://johnochwat.files.wordpress.com/2008/08/stop_sign1.jpg
It's clear and to the point: Stop. Because it is a road sign, we know this means to stop our vechicle. However, this sign could be improved by noting when you may stop stopping. Of course, it is assumed that you passed a driving test to come this far.
Here's another example, but instead, it's the iPhone's user guide:
Link
(Sorry it's in crappy HTML, but the .PDF won't load)
Let's flip to page 5: Activating your iPhone.
As we can see, the manual outlines what you need to activate your iPhone, and how to go about doing it. It is important to note that while it assumes that the owner has no clue as to what to do, it does not have a condenscending tone to it, and outlines what must be done clearly and simply. The iPhone user guide does not contain images, which may have improved it, but helps in proving an important point that many people forget:
Design does not equal graphics. A common problem with many would-be designers is forgetting this important rule. First, they produce the image, and then try to fit the design to their vision, whereas any good designer knows that it's rather the other way around.
>INFORMATION DESIGN
Now on to the info dump. The examples for information design may be a bit drier than those that have come before, but if you pay close attention, you might learn a thing or two.
For our first foray, we'll focus on a calendar. Yes, a calendar is an acceptable example of information design. It supplies you with information (what day it is) and whether or not this day is special (Queen's Birthday, etc). It is also slightly interactive in that you can add special occasions of your very own to remind you.
Here's a link to one, from something I hadn't even considered possible: Google Calendar
The Calendar
And for the next example, we have this:
OM NOM NOM
The ever-present graph, the classical example of information design. Trendy as hell and just as confusing, this graph supposedly informs us of what countries are eating these days (these days being those days, way back in '03). Unfortunately, it only tells us the totals and the colour code, leaving it up to use to figure out the numbers of what which country is om nom nom-ing away at.
The title also makes two massive generalisations, and then only investigates ten countries - and this part of the graph shows only four.
As we've seen time and again, it pays to pay attention to what you read. You might learn something.
Story board
17 years ago